As a result of the partnership, Veeva customers can apply Anthill’s Arcane GenAI solution to their existing Veeva Promomats & MedComs content — transforming their ability to discover, learn from, translate, create and share content.
"By adding Anthill to our AI partner network, it helps our industry discover and re-use compliant personalized content faster. It empowers content creators to generate compliant material, using natural language to identify approved content for new targeted campaigns."
Rob best, Director Commercial Content Strategy, Veeva Systems
Anthill’s GenAI solution, Arcane, enables pharma companies to meet the higher content demands of omnichannel by reusing existing content modules and approved materials to generate new materials in a compliant way — enabling companies to upscale their personalised and localised campaigns.
In addition to being a standalone product, Arcane functionality applies also to Activator — ensuring that Activator customers get both pharma content authoring and GenAI capabilities in one solution.
Arcane was developed in close cooperation with leading pharma companies. This co-creation process ensured that the solution solves real-world problems and that Arcane’s functionality fits seamlessly into pharma’s existing technology ecosystem.
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